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Bachelor in Marketing, Communication & Business Development

Develop your skills in marketing, communication and business development to build a career in sales and communication.

BEM Abidjan ?

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Our programs

Post-Bac

Bac+3

Continuing education

Admissions

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Learning objectives

  • Understand key marketing concepts
  • Acquire communication tools and techniques
  • Understand marketing strategies
  • Master the fundamentals of business development

Target audience

Professionals and students who want to acquire solid operational skills in marketing, communication and business development.

Course content

  • Communicating better
  • Business english II
  • Marketing Management
  • Operational Marketing
  • Core Sales Skills
  • Distribution and Merchandising
  • Supply Chain Management
  • Designing and creating communication materials
  • E-marketing
  • Business Computing and ICT II
  • Corporate Accounting
  • Economic Balances and Globalization
    Applied Statistics
  • Commercial Law

Teaching methods

  • Lectures
  • Practice reviews
  • Case studies
  • Talks by professionals
  • Exercises and role plays

Projects & experiences

  • Coaching and professional development
  • Report writing methodology
  • Professional sharing
  • Company assignments
  • Business Plan